Hi there!

I’m an author + design leader creating experiences and products to better the lives of the people who use them and the teams who design them.

You can find my latest book at Target or online at my publisher’s site or on Amazon.

Diana Deibel leaning against a rusted wall

About me

I’m a senior leader and former consultant with deep expertise solving strategic B2C and enterprise experience problems.

With a background in UX research and emerging technology, I lead teams in creating multimodal experiences that successfully serve both the business and the end user - and allow designers to feel proud of their impact.

Over the years, I’ve evolved my career focus from storytelling to problem-solving to a blend of the two. Curiosity and care drive my decisions; humility and humor are how I get there.

Speaking + Writing

From academic institutions, to books and conferences, you can usually find me talking or writing on crafting better experiences for all users within product, service and AI design.

I’ve collected a few of my favorite examples on  the Speaking +Writing page but I love that I’ve been able to participate with folks across private and public sectors including: Northwestern University, NYU, SXSW (‘19 and ‘22), CPHUX (Copenhagen), Canada Revenue Agency, and VOICE & AI.

Work

Due to NDAs I can’t share the details of my work publicly, though I’m happy to present in-depth case studies in more private settings. Please feel free to explore my Work page for some high-level snapshots of the type of innovation I lead.

TL; DR: Complicated, ambiguous problem spaces (and org structures) are what get me out of bed in the morning. You want a fresh approach to innovation and design discipline growth, while having fun along the way? Then you want me.

Favorite Industry

I love a new challenge, but my tried and true favorite industries are healthcare, retail, and hospitality.

I’d love to hear more about what your business or organization are up to, and how I can help bring clarity and vision to any strategy ambiguity.